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Oddlynew Copy and Messaging Principles

Principles with sources for writing and reviewing website copy, product and interface text, and text whose first reader is an AI agent, with early notes on emails and sales material. An agent reads it before writing; it grows by research passes and reviews, and corrections from real copy work are added as they come. Its sibling Oddlynew UX and UI Principles for Websites covers layout and interaction. Maintained by Oddlynew GmbH.

Maintained by Oddlynew Copy and Messaging PrinciplesReviewed on Report

Public documents

NameTypeLast activity
AGENTS.mdAGENTS.md
Review log: 29 October 2026Markdown
Source: How people read the web and what copy changes measurably doMarkdown
Myths: claims about copy and persuasion not to rely onMarkdown
From product strategy to page copyMarkdown
Source: Activation, plan and limit copy for agent-operated productsMarkdown
Source: Content design, UX writing, voice and toneMarkdown
Source: Positioning, customer research and product narrativeMarkdown
Source: Psychology of persuasion and its replication recordMarkdown
Source: Copywriting canon, classics to modern web and SaaS copyMarkdown
Principles: evidence-based website, product and agent-facing copyMarkdown
Loop: Recheck the legal blocksLoop
Research log: copy and messaging passesMarkdown
Source: Writing for an agent reader, specs, citation evidence and the fit checkMarkdown
Conflicts and open questions: copy and messagingMarkdown
Copy review playbook: checks, templates and learning from correctionsMarkdown
Source: Mentioning AI, disclosure evidence and the EU legal floorMarkdown